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The Accelerated Mobile Pages Project (AMP) is an open-source initiative to improve the performance of web contents and ads through a publishing technology known as AMP.

The Accelerated Mobile Pages Project (AMP) is an open-source initiative to improve the performance of web contents and ads through a publishing technology known as AMP.

Saturday 28th October 2017

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BriteFire Blog Goes AMP

The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.

Web pages and ads published in the AMP open-source format load near instantly, giving users a smooth, more engaging experience on mobile and desktop.

Publishers and advertisers can decide how to present their content and what technology vendors to use, all while maintaining and improving key performance indicators.

AMP collaborative effort

AMP is built thanks to a deep collaboration with thousands of developers, publishers and websites, distribution platforms and tech companies. More than 1.5B AMP pages have been published to date and 100+ leading analytics, ad tech and CMS providers support the AMP format.

What does the mighty Wikipedia say on AMP?

The Accelerated Mobile Pages Project (AMP) is an open-source initiative to improve the performance of web contents and ads through a publishing technology known as AMP. The AMP Project led by Google is a competitor to Facebook's Instant Articles, and includes several other large search, social and web publishing platforms around the world.

The AMP Project was announced by Google on October 7, 2015 following discussions with its partners in the European Digital News Initiative (DNI), and other news publishers and technology companies around the world, about improving the performance of the mobile web.  More than 30 news publishers and several technology companies including Twitter, Pinterest, LinkedIn and WordPress were announced as initial collaborators in the AMP Project.

AMP Pages were first exposed to web users in February 2016, when Google began to show the AMP versions of webpages in mobile search results.  

Initially links to AMP Pages were restricted to a “Top Stories” section of Google’s mobile search results; by September 2016 Google started linking to AMP content in the main mobile search results area.  AMP links in Google search are identified with an icon.

If your company publishes a lot of news stories then AMP pages are for you! Contact us to find out how...

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