We have all visited a web site that takes an age to load and is cluttered with a vast array of useless effects just because they can but is it right?
Friday 27th October 2017
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Web site loading - please wait!
Have you ever visited a web site that takes forever to load and when it finally loads is covered in every possible visual effect one can get their hands on? It is our pet hate and there is no need for it but what's more it is costing the business lost revenue by annoying potential customers!
There's a fine line between usability and utter junk and it would seem that these days the average web company is hell bent on leaving their client spell bound by offering up visual trash just to impress them is missing the essence of what a web site is - information.
With the advent of "have a go" web designers and freely distributed web building software like Wordpress etc came the decade of poor taste. Alas there's no thought to what the customer wants but rather what impresses the client and that quite often results in a slow, unresponsive visual feast of lard. We all love a bit of fat right? A few chips, maybe a kebab but is it any good for us? No, and that's the same for web sites.
Large flabby images filling the entire browser means one thing - slow loading and that is the single biggest reason for web site abandonment.
Even more annoying are visual effects that have no reason to be there and are only there because the web company is focussed on effect and NOT your business. This leaves you with a web site that is fat, flabby and of little use to anyone except the designer's portfolio.
Designing for designers
In the old fashioned world of graphic design there was a motto "designing for designers" when the designer would produce work aimed at peer praise rather than client usability. Awards were won and egos polished but the work, beautiful as it was, simply didn't achieve the desired result of GETTING NEW BUSINESS and the same goes for web sites.
When you commission your next or new web site project make those effects count - if your page isn't loading in seconds your competitors will be...
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